Launched in 2021, YouTube Shorts are still hyping and reaching millions of people daily. In this article, we’ll discover the trendy video format, its requirements, benefits, and see how to post Shorts to go viral.
YouTube Shorts are bite-sized videos designed to captivate audiences with their brevity and creativity. These clips can that can be up to 60 seconds long and follow a vertical aspect ratio.
In the following video, YouTube team shows what Shorts look like on their video sharing platform.
According to Statista, daily views of YouTube Shorts skyrocketed to 70 billion worldwide last year. Back in 2021, shorter YouTube clips saw twice as less daily views. Literally most of the award-winning marketing agencies recommend their clients to go YouTube Shorts for their growing popularity.
Visibility and Reach: Shorts are a fantastic way to increase your visibility on YouTube. They appear in the Shorts shelf, which is prominently displayed on the mobile app’s homepage. This means your Shorts can reach a broader audience.
Engagement: Shorts encourage quick engagement. Viewers can swipe from one Short to another seamlessly, making it easy for your content to capture attention.
Community Building: Shorts allow you to connect with your audience in a concise and engaging manner. You can spark conversations, ask questions, and build a community around your content.
Channel Growth: Consistent Shorts can attract new subscribers and drive traffic to your channel, contributing to overall channel growth.
Fun and Creativity: Shorts provide a canvas for creativity. Experiment with different formats, trends, and storytelling techniques.
The best way to upload a short-form video to YouTube is to use your smartphone. The algorithm is absolutely similar to what you would do to post a horizontal video.
Step 1. Open and sign in to the YouTube app.
Step 2. Tap Create and select Create a Short. Record clips by holding Capture or tapping it to start and stop.
Note: To extend your Short beyond 15 seconds, tap 15 s in the upper-right corner and record up to 60 seconds.
Step 3. Use basic editing features to polish your YouTube Shorts:
Should you need advanced video editing features to impress your audience, consider AVS Video Editor.
Step 4. Finalize your clip with details like a title (up to 100 characters) and choose video privacy settings.
Before you post, make sure YouTube will recognize your video as Shorts. There are some common practices and guidelines for that.
AVS Video Editor is a versatile and user-friendly video editing software that is well-suited for creating short videos.Here’s how you can create and edit YouTube Shorts.
Step 1. Upload your vertical videos to the library and place them to the timeline.
Step 2. Trim, edit, and decorate your short video with text (e.g., subtitles) and visual effects.
Step 3. When your’re satisfied with your clip, export your video with widely supported technical parameters. Just click YouTube to set the recommended specifications automatically.
Step 4. Upload your video to YouTube Shorts (also possible on any Windows computer).
Discover more editing features in AVS Video Editor. Download it for free by clicking the button below.
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