Launched in 2021, YouTube Shorts are still hyping and reaching millions of people daily. In this article, we’ll discover the trendy video format, its requirements, benefits, and see how to post Shorts to go viral.
What are YouTube Shorts?
YouTube Shorts are bite-sized videos designed to captivate audiences with their brevity and creativity. These clips can that can be up to 60 seconds long and follow a vertical aspect ratio.
In the following video, YouTube team shows what Shorts look like on their video sharing platform.
Why use YouTube Shorts?
According to Statista, daily views of YouTube Shorts skyrocketed to 70 billion worldwide last year. Back in 2021, shorter YouTube clips saw twice as less daily views. Literally most of the award-winning marketing agencies recommend their clients to go YouTube Shorts for their growing popularity.
Visibility and Reach: Shorts are a fantastic way to increase your visibility on YouTube. They appear in the Shorts shelf, which is prominently displayed on the mobile app’s homepage. This means your Shorts can reach a broader audience.
Engagement: Shorts encourage quick engagement. Viewers can swipe from one Short to another seamlessly, making it easy for your content to capture attention.
Community Building: Shorts allow you to connect with your audience in a concise and engaging manner. You can spark conversations, ask questions, and build a community around your content.
Channel Growth: Consistent Shorts can attract new subscribers and drive traffic to your channel, contributing to overall channel growth.
Fun and Creativity: Shorts provide a canvas for creativity. Experiment with different formats, trends, and storytelling techniques.
How to create YouTube Shorts?
The best way to upload a short-form video to YouTube is to use your smartphone. The algorithm is absolutely similar to what you would do to post a horizontal video.
Step 1. Open and sign in to the YouTube app.
Step 2. Tap Create and select Create a Short. Record clips by holding Capture or tapping it to start and stop.
Note: To extend your Short beyond 15 seconds, tap 15 s in the upper-right corner and record up to 60 seconds.
Step 3. Use basic editing features to polish your YouTube Shorts:
- Add captions or context to your video.
- Choose from a collection of songs available in the YouTube Music Library. Alternatively, you can record your own narration as a voiceover.
- Apply creative effects to enhance your Shorts.
Should you need advanced video editing features to impress your audience, consider AVS Video Editor.
Step 4. Finalize your clip with details like a title (up to 100 characters) and choose video privacy settings.
How to qualify a video as Shorts on YouTube?
Before you post, make sure YouTube will recognize your video as Shorts. There are some common practices and guidelines for that.
- Keep your video under 60 seconds.
- Shorts should have a vertical aspect ratio of 9:16 (like a phone screen).
- Include #Shorts in your video’s title or description. This helps YouTube recognize it as a Short.
- Create your Shorts using the YouTube app on your smartphone.
- Use the built-in Shorts camera within the YouTube app for recording.
- Shorts should be original and not repurposed from other platforms.
- Avoid adding watermarks or logos to your Shorts.
Creating shorter videos with AVS Video Editor
AVS Video Editor is a versatile and user-friendly video editing software that is well-suited for creating short videos.Here’s how you can create and edit YouTube Shorts.
Step 1. Upload your vertical videos to the library and place them to the timeline.
Step 2. Trim, edit, and decorate your short video with text (e.g., subtitles) and visual effects.
Step 3. When your’re satisfied with your clip, export your video with widely supported technical parameters. Just click YouTube to set the recommended specifications automatically.
Step 4. Upload your video to YouTube Shorts (also possible on any Windows computer).
Discover more editing features in AVS Video Editor. Download it for free by clicking the button below.